News & RumorsApple considers buying Peloton to boost health and fitness initiatives

Apple considers buying Peloton to boost health and fitness initiatives

Peloton is being considered by Apple as a possible acquisition to help the company's health and fitness goals.

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Apple, according to PhoneArena, has placed a strong emphasis on health care in its products. AppleInsider recently reported that the corporation is planning to extend its medical services by acquiring Peloton, a cycling and treadmill manufacturer.

Apple considers buying Peloton

Apple may be considering acquiring Peloton

According to Wedbush, if Apple decides to purchase Peloton, it will be a “significant change in approach.” It will help Apple’s fitness and wellness offerings develop.

Due to diminishing consumer demand, Peloton appears to have suspended manufacture of bicycles and treadmills for the time being. As a result, this is a viable aim for Apple to pursue.

So far, it’s been claimed that Amazon is interested in purchasing this workout equipment manufacturer. However, two Wedbush analysts, Daniel Ives and John Katsingris, believe that Apple may be a prospective purchase partner.

Peloton now has 2.8 million paying subscribers and operates in a very competitive market. It appears that Apple’s purchase of the firm will provide a fresh chance for the company’s healthcare and future ambitions.

Apple considers buying Peloton

Apple, on the other side, may use Peloton’s capabilities through its Fitness and Apple Watch wellness programs. This might greatly improve the healthcare options available to consumers.

Apple, as many of you are aware, has lately announced a slew of healthcare projects. As a result, this purchase may help the firm extend its offerings. Peloton, according to experts, will be a good fit for Apple’s ecosystem. Amazon, Nike, and maybe Disney are among the other companies that could purchase Peloton.

Apple is working hard to promote health and fitness initiatives

Apple, on the other hand, is known for attempting to provide customers with a variety of health and physical advantages. Apple has it everything, from the Apple Watch activity bell to motivate you to be more active and healthy to a Fitness+ membership to help you get in shape.

Apple considers buying Peloton

Apple Fitness+, which was announced last month, is the most recent addition to Apple’s wellness programs. Collections is the name of the new feature. This is a selection of workouts and meditations from the app’s library that has been professionally handpicked. The goal is to both encourage you for your next workout and give you with a suggested workout schedule to assist you in making workout decisions throughout the day.

Currently, Collections has six options, and they may increase in time. These options include:

  • Improve your posture with Pilates
  • Perfect your yoga balance
  • Run your first 5K
  • Strengthen your back, stretch your hips
  • Take a break for a better bedtime

In addition, Apple Fitness+ includes Time to Run, a series of audio episodes designed to help you improve your running consistency and quality. The Time To Run feature gives you access to prominent jogging routes in some of the world’s most recognized locations, and each episode is hosted by a Fitness+ coach. In addition, the series features music to motivate and encourage you, as well as training recommendations for a successful run.

Not only that, but there’s more. You’ll get images of notable sites throughout your path in Time To Run, which you can discover afterwards in the workout summary. You may save them to your Collection and share them with your friends or other runners. Time to Run airs new episodes every Monday and is available in the Apple Watch Workout app.

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