iPhone 15 sales are lagging behind iPhone 14 sales, with the new devices accounting for just 68% of Apple’s total iPhone sales in Q1 2024 compared to 75% for the iPhone 14 lineup in the same period last year.
According to data from Consumer Intelligence Research Partners (CIRP), the iPhone 15 lineup has yet to catch up to the iPhone 14 in terms of sales.
The report shows that the iPhone 15 Pro and Pro Max are still the most popular models, accounting for 22% and 23% of Apple’s iPhone sales, respectively. The iPhone 15 Plus, on the other hand, accounts for just 9% of sales.
The base iPhone 15 and iPhone 14 are now tied for the third most popular spot, each with a 14% share.
The iPhone 15 Pro and Pro Max are holding their own against their predecessors, with the Pro models accounting for a similar share of sales as the iPhone 14 Pro and Pro Max did in Q1 2023. However, the overall iPhone 15 lineup is only capturing 68% of Apple’s total iPhone sales in Q1 2024, down from 75% for the iPhone 14 lineup in the same period last year.
“We believe this continues a trend we’ve seen over the past few quarters, where lower-priced current models are losing some share to older models,” CIRP notes. “The once-flagship iPhone 15 is no longer the go-to choice, as the Pro and Pro Max models have taken over that role.”
CIRP also reports that the iPhone activation rate in the US has fallen to just 33% in the past 12 months, ending in Q1 2024. This is the lowest rate recorded since 2017, meaning that two-thirds of new smartphones activated in the past year were Androids, although the research firm notes that the installed (in-use) iPhone share is higher than 33%.
This reflects a shift in the high-end smartphone segment, which Apple has traditionally dominated.
