According to Apple Insider, Apple engineers still hold a grudge against Android for copying iOS and are attempting to remove Google from the iPhone.
Two former Apple engineers were quoted by the Financial Times regarding the competition between Apple and Google. The information provided by these engineers is consistent with prior claims of a conflict between the two tech giants.
Three battlegrounds separate Apple and Google
According to reports, both former engineers used the term “aversion” to describe Apple’s relationship with Google. Even one of them referred to this as a “silent war.” According to the Financial Times, there are three battlegrounds in this conflict, with Apple Maps being the first.
The launch of Apple Maps in 2012 to replace Google Maps was significantly worse than anticipated.
However, Apple Maps was developed because Google refused to provide iPhone users with the same step-by-step directions as Android users. It’s an effort by Apple to provide users with a feature that is becoming increasingly important, thereby discouraging customers from switching to their competitor (Google’s Android ecosystem).
Search is the second battlefield described by the Financial Times. AppleBot, a search engine used occasionally by Siri and Spotlight, has existed at least since 2015.
It is an entirely separate service from providing users with Google-style search results. Nonetheless, this is one reason why rumors about Apple Search keep surfacing.
This was thwarted when, at the end of 2022, employees rumored to be working on AppleSearch left the company to join Google.
Apple wants to compete with Google in a third area as well. It is Apple’s own advertising business that is thriving, despite claims that the company’s privacy features impact third-party advertisers.
Apple competes with Google on multiple fronts. However, they did not respond to the information that the Financial Times had just disclosed.