Brave browser is working on blocking Google Accelerate Mobile Pages (AMP) with a new feature called De-AMP
Brave browser’s De-AMP feature
According to Brave, “De-AMP will rewrite links and URLs whenever feasible to prevent visitors from accessing AMP pages entirely.”
Before the AMP/Google code is executed, Brave will redirect the user to the original website.
According to Brave, this new function aims to protect users’ privacy, security, and online experience. “Unfortunately, AMP strengthens Google’s hegemony and control over the web’s direction,” the business wrote on its blog.
Initially, Google touted AMP as a way to enhance the mobile online experience by speeding up page load times. However, it has recently come under fire from critics who perceive it as a means for Google to strengthen its control in the online advertising business by hosting material on its servers. I am alone.
Recently, a group of publishers stated their intention to withdraw from AMP. Several cases filed in the United States contend that Google maintains a monopoly in the advertising market to the disadvantage of publishers and competitors.
With its browser, Brave offers the “greatest online privacy.” This technique includes blocking Google’s AMP standard. Despite its efforts, Brave’s market share remains extremely small in comparison to other browsers. The beta version of De-AMP is presently available “will come pre-installed on the future 1.38 Desktop and Android editions. According to Brave, the feature will be available for iOS in the near future.”
