Apps & GadgetsApple has acquired AI Music, a company that tailors music to the...

Apple has acquired AI Music, a company that tailors music to the listener’s pulse rate

Apple just purchased the company that created Infinite Music Engine, which adjusts music to your heart rate.

Apple said on Monday that it had bought “AI Music,” a company that had built a platform for creating music using artificial intelligence. The purchase was finalized recently, according to persons familiar with the situation.

According to Bloomberg, AI Music’s technology can use AI to make copyright-free music. These tracks are incredibly dynamic and can alter in real time dependent on user engagement. During more severe workouts, for example, a music could have a distinct tone.

AI Music

AI Music can even compose tunes that “adjust to your heart rate,” according to the startup’s website description, which has since been taken down (although the cached version can still be found).

“AI Music is at the front of research into how artificial intelligence might alter and govern music.” Simply said, we think that for both makers and listeners, music can be adjusted to match the context.

Marketers, publishers, fitness experts, creative agencies, and others benefit from our Infinite Music Engine and other unique technology.

Music that adjusts to your heart rate, audio advertising that are adapted to the listener’s situation, and cross-format licensing… Thanks to our cutting-edge research, all of this is feasible and more…”

Apple has been tight-lipped on the deal. The deal’s worth hasn’t been revealed, and Apple hasn’t said anything about how it expects to incorporate this technology into its products. Apple Music, on the other hand, appears to have seen significant advances this year, since the business also bought classical music provider Primephonic in August 2021.

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